The Challenge: Scaling a High-Quality Lifestyle Products Brand

Citron, a brand offering high-quality innovative lifestyle products, faced the obstacles associated with rapid growth. As the demand for their products increased, they encountered cash flow issues that hindered their ability to invest in marketing and expand their inventory. Citron recognized the need for a financing solution that would address their cash flow challenges and support their growth plans.

A Smooth Onboarding Experience and Swift Access to Funds

Citron chose to partner with erad, attracted by the ease and speed of the onboarding process. Within just 12 hours, they completed the onboarding and were ready to leverage the benefits of the erad platform. The technology behind erad impressed Citron, as they quickly went live and, in less than three days, received the funds in their account.

"The onboarding process was very smooth, and the tech behind erad is impressive. In just a few clicks, we were live, and in less than three days, the money was in our account." - Sara Chemmaa, Founder.

Addressing Cash Flow Challenges and Boosting Sales

The main pain point that erad solved for Citron was their cash flow issues. With the funds received, Citron could invest in marketing initiatives and significantly increase their sales. They allocated a substantial portion of the funds to performance marketing, leading to remarkable returns and overall revenue growth.

"The cash received was mainly invested in marketing, particularly performance marketing, which resulted in amazing returns and significant revenue growth." - Sara Chemmaa, Founder.

Building a Fruitful Partnership with erad

Looking ahead, Citron has plans to further strengthen their business in collaboration with erad. They are considering another round of financing later in the year, with a specific focus on boosting their newly launched direct-to-consumer business in the Kingdom of Saudi Arabia.

"The partnership with erad is very fruitful, and I am very happy with their level of support and their willingness to continue supporting us. We will definitely look at another round of financing later in the year, this time solely invested in boosting our newly launched KSA DTC business." - Sara Chemmaa, Founder.

By partnering with erad, Citron successfully addressed their cash flow challenges, enabling them to invest in marketing initiatives and experience significant sales growth. The smooth onboarding process and quick access to funds provided by erad played a crucial role in Citron's success.