No Diet—a health and wellness clinic that’s been on a fast track to success. If you’ve ever wondered how to keep up with skyrocketing demand while managing cash flow, this is the customer story for you.
The Challenge: Cash Flow vs. Growth
No Diet had all the right ingredients for success: a strong product, a growing customer base, and a motivated team. But succeeding came with a challenge: how do you balance day to day operations while keeping up with the cash flow needs?
Banks wouldn't lend to them, and equity was too slow for their requirements. The process to access the current funding options on the market was slow and would shift their focus away from the business. They were not flexible options either, with all the hoops the finance team would have to jump through. No Diet needed a solution that was quick, flexible, and wouldn’t slow them down in the midst of their growth.
The Solution: Fast, Flexible Financing with erad
With a simple application onboarding process and quick access to funds, No Diet found exactly what they needed in erad’s funding solutions. Three financing facilities later—totaling SAR +900,000 —and No Diet were back in the driver’s seat, ready to focus on their next phase of growth.
“Cash is crucial in the early stages. There was a gap in our cash cycle that needed to be covered. We were deciding between equity and debt. Pursuing equity took too long and diverted our attention away from the business. We looked into debt, but we were unable to secure it from banks. Then erad's name came up, and we decided to give it a try. It worked faster than we expected. The financing helped us grow sales in a short period of time, we became more convinced of debt since there was a clear cycle of growth and cash flow.” - Saleh Altuwaijri, Chief Finance & Strategy Officer
What did No Diet utilize the funds for?
They boosted inventory, launched targeted marketing campaigns, and were able to agree on favorable terms with their main suppliers. That meant no more worries about keeping products in stock or missing out on sales and marketing opportunities.
Saleh Altuwaijri, Chief Finance & Strategy Officer, put it best:
“The funds helped acquire more customers and turn one of our main suppliers’ accounts into credit due to the high turnover cycle of inventory. These investments kept the growth momentum running steadily month over month without disruption.”
The Results: Growth on Overdrive
With erad’s help, No Diet didn’t just maintain their growth—they kicked it up a notch. Revenue grew by 53% over a 6 month period. .Their market presence expanded, and they kept their focus exactly where it needed to be: on running the business. No delays—just fast, flexible support from erad when the business needed it most.
No Diet’s story is a great example of how smart financing can be a game-changer for a Direct to Consumer (DTC) ecommerce brand.
Ready to Take Your Business to the Next Level?
If No Diet’s story sounds familiar, it is time to explore your financing options. erad offers flexible solutions tailored to your business’s unique needs. Discover how erad can help you fuel your growth.
